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XTANDI
I managed the day-to-day operations of the XTANDI account, overseeing a junior team, ensuring brand standards, and delegating work to vendors while monitoring deliverables. My responsibilities included developing CVAs, banner ads, convention materials, collateral, meetings, and emails. Additionally, I played a key role in launching a new campaign, directing a photo shoot, managing a label update, and supporting the introduction of a new indication.
TRADE SHOWS
I collaborated closely with the UX team to develop two seasons of convention experiences for XTANDI, featured in both the Pfizer and Astellas booths. These included a 3D projection mapping project, an animated fiber optic sculpture for unbranded content, interactive panels, OLED screens, large-scale patient videos, and outdoor promotions, along with all supporting materials.
The following sections showcase work from 2017 and 2018, including videos and images from each year.
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