About

I love what I do.

With 20 years in global brand advertising, I’ve built my career transforming complex ideas into engaging, strategic creative—whether as AOR, DAOR, or for B2B, consumer, and healthcare clients. My focus is on crafting work that truly resonates, rather than just adding to the clutter. I believe in understanding the audience—letting them know they’re heard and that we’re here to make things better.

Most recently, as Associate Creative Director at Eversana Intouch, I led teams in developing advertising across TV, social, branding, and customer journey mapping. In short, I help brands communicate effectively while navigating the occasional creative curveball.

I thrive on balancing big ideas with real-world constraints—budgets, timelines, regulatory nuances—ensuring that the work isn’t just compelling, but genuinely useful. My leadership approach blends kindness with strategic vision and mentorship, helping teams elevate their work while keeping an eye on the big picture, their growth, and their well-being.

I also believe in the power of laughter. A team that feels at ease and enjoys working together is not only happier but stronger and more creative.

Expertise:

✔ Creative strategy & concept development
✔ Social media & digital marketing
✔ Leadership & team mentorship
✔ TV, Video & Photoshoot Direction & Production
✔ AI-enhanced creative solutions
✔ Brand Launches, I am a veteran of more than a few
✔ Brand Identity & Strategy
✔ Print and Dimentional design & Production
✔ Experiential & Trade Show Design

Awards & Recognition (for those who enjoy receipts):

🏆 Graphis Advertising Annual 2022 – Silver Award (Print Healthcare)
🏆 PM360 Greatest Creator Award – 2020
🏆 PM360 Pharma Choice Gold Award – 2019 (Social Media)
🏆 MANNY Awards – Finalist, Best Social Media Campaign
🏆 PM360 Trailblazer Awards – 2020 (Best Unbranded Campaign Nominee)

Technical Proficiency:

Adobe Creative Suite, AI imaging software, Figma, Canva, Sketch. Charming and delighting clients with my calm smooth voice and steady eye contact as well as the ability to keep from rolling my eyes in meetings when a someone says something insane.

If you're looking for creative that makes an impact—not just fills space—let’s talk