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Citibank was a fun client. I used to work on their in bank promotions. It was one such assignment we were looking for a new way to go and I simply sketched the red arc of the logo going from one image (present) to another (future). The arc was the bridge to your dreams. The client loved it and we created several large posters for many different programs and the posters were in the banks for years. I love when a simple idea can just convey so much.