THE CHALLENGE
When it comes to ovarian cancer, there’s a lack of information, education, and dialogue compared with the “big headline” cancers. And the women who do get treatment are often told to “watch and wait” for their cancer to return.

So we said, ENOUGH. Ovarian cancer needed more than just a voice — it needed a full-blown movement.

THE SOLUTION
We created #OvaryAct — a social media campaign that leveraged the industry’s first partnership with GIPHY. This holistic campaign featured shareable stickers and animated GIFs, impactful paid media, and an eye-catching microsite.
These opportunities for connection led to pure empowerment.

FACTS AT A GLANCE
In one month, we received:
20K+Link Clicks
2M+ Engagements.
52.6M Views

And as these numbers continue to grow, the industry recognition has yet to let up.

INDUSTRY RECOGNITION

PM360 Pharma Choice Award, Gold in Social Media

PM360 Greatest Creators Showcase

Med Ad News Manny Awards Finalist

PM360 Trailblazer Awards Finalist

#OvaryAct was another hugely successful first by EVERSANA INTOUCH, an agency known for firsts. Share the GIFs and help spread awareness!