THE CHALLENGE
When it comes to ovarian cancer, there’s a lack of information, education, and dialogue compared with the “big headline” cancers. And the women who do get treatment are often told to “watch and wait” for their cancer to return.
THE SOLUTION
We created #OvaryAct — a social media campaign that leveraged the industry’s first partnership with GIPHY. This holistic campaign featured shareable stickers and animated GIFs, impactful paid media, and an eye-catching microsite.
These opportunities for connection led to pure empowerment.
FACTS AT A GLANCE
In one month, we received:
20K+ Link Clicks
2M+ Engagements
52.6M Views
And as these numbers continue to grow, the industry recognition has yet to let up.
INDUSTRY RECOGNITION
PM360 Pharma Choice Award, Gold in Social Media
PM360 Greatest Creators Showcase
Med Ad News Manny Awards Finalist
PM360 Trailblazer Awards Finalist
#OvaryAct was another hugely successful first by Intouch, an agency known for firsts.
